The inspiration for this analysis comes from my background as a journalist working on the border of Texas and New Mexico. When the recreational sale of cannabis began on April 1, 2022 I was in the newsroom – sending out crews, researching dispensaries, and putting together a show for broadcast. Since then – I’ve kept a close eye on the sales figures out of the Land of Enchantment. TLDR New Mexican cities along the borders with neighboring states tend to have a disproportionate number of sales (largely recreational) compared to similarly sized areas further into the state.